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Four Ways to Maximize Your Relationship with Your PR Agency

So, you’ve signed on the dotted line with a public relations agency. Congratulations!

Having an agency by your side has many benefits: increased productivity, new ideas, enhanced strategy to reach your audiences and so much more.

Below are key tips to keep in mind when working with your PR agency, all of which will only help your business thrive:

  1. Be honest. Your agency and its team members should be communication rock stars. They should pick up on your verbal and non-verbal queues as to what’s working and what’s not in terms of processes, deliverables and results. With that, you should be able to be honest with your agency team. Have a completely open conversation with your agency typically only makes things better for everyone.
  2. Be cognizant of deadlines. Deadlines aren’t just a two-way street in the PR world, they are often a multi-lane highway. There are often many players involved in getting something submitted by deadline, so it’s important for everyone to approve items in a timely manner.
  3. Respond promptly. Just as you likely appreciate a quick response from your agency, always do your best to respond to your agency in a timely manner. This is especially important for urgent items. If there’s something that affects your business’ vitality and is timely, your agency will likely need your approval before moving forward.
  4. Set up some face time. In a world of e-mail, texting and conference calls, seeing your agency face-to-face chat is always beneficial. If in person meetings aren’t possible, a Google Hangout or hearty Skype session can be equally as effective. During any such pow-wow, constructive direction is always encouraged. Isn’t technology great?

For more information on how to get the most bang for your public relations buck, contact us at 702-739-9933 or

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“I have worked at, and with, many agencies in my career and I know that the right one can bring a tidal wave of increased brand recognition and goodwill. The Firm has been this agency for us. They have gone far beyond our expectations, more than doubling our ad equivalency value in under a year, helping us to educate the public about the evolution/revolution that our Library District is undergoing. Hire them and fasten your seat belt!”

Betsy WardBranding & Marketing DirectorLas Vegas-Clark County Library District