Originally from Los Angeles (and unapologetic for it), Cheryl has had the opportunity to practice marketing and public relations in three of the most dynamic and energetic cities in the nation – Los Angeles, San Francisco and Las Vegas.

During the past 15 years Cheryl has been instrumental in launching new companies and products and garnering consistent positive media coverage that positioned her clients as top in their industries.

Cheryl previously worked for The Firm Public Relations & Marketing in 2004 and rejoined in 2007 after a two-year stint as a college instructor. As senior vice president for The Firm, Cheryl directs the activities of public relations teams, assists in setting the strategic direction for each client and oversees the implementation of comprehensive public relations programs. She is often the straight man to the company's other colorful characters.