Solveig comes from a long line of entrepreneurs and knew at an early age that running her own company was her destiny. She founded The Firm Public Relations & Marketing in 1993 and has never looked back. As CEO and president, she is intimately involved in devising strategy and developing creative ideas for the company's clients. She is responsible for The Firm's growth and new business development and works closely with the executive team.

Her take charge, no-nonsense personality, quirky sense of humor and boundless energy make for an interesting combination. Solveig's strong media relationships and professional reputation are unrivaled. She was recently honored with a Pinnacle Award as "Principal of the Year" by the Las Vegas chapter of the Public Relations Society of America, and has been named "Person of Influence" by leading business publication In Business Las Vegas and "Principal of the Year" by Women in Communications. She has been recognized as one of the "Top Businesspeople Under 40" for In Business Las Vegas and Las Vegas Business Press.

Prior to founding The Firm, Solveig managed high profile clients such as Las Vegas Convention & Visitors Authority, Lake Las Vegas and the Las Vegas Invitational golf tournament for the public relations division of R&R Partners. She oversaw three hotel/casino properties as director of Advertising and Publicity for Sahara Resorts and freelanced as an entertainment writer for LV Magazine.