Situation Analysis
Inspirada is a master planned community located in southern Henderson, developed by a consortium of seven homebuilders: KB Home, Toll Brothers, Woodside Homes, Kimball Hill Homes, Pardee Homes, Meritage Homes and Beazer Homes. Inspirada was developed in a growing area of the Valley, with its main entrance off the beaten path and not on a major roadway. The Firm Public Relations & Marketing represented the community, working with the consortium to raise awareness among the press and potential buyers. Work included media outreach and the planning and implementation of special events.

For the first major event of 2008, The Firm Public Relations & Marketing recommended partnering with a nonprofit organization and hosting a charitable function that resonated with consortium members as well as one of Inspirada’s key target markets- families.

Execution

• Secured Nevada Child Seekers (NCS) as a partner for a 5K walk/run. Benefits of partnering with NCS included:
• The ability to have participants experience the community as a whole, not just one aspect or one home builder, by designing a course which took them throughout Inspirada’s streets and park.
• Immediate access to Inspirada’s target market through NCS’s loyal following and supporters located throughout the Las Vegas Valley.
• Ease of implementation by working with a well-established organization that had managed 5K runs in the past.
• The ability to provide attendees with a multitude of activities geared toward families and children, such as child safety education, fingerprinting, child ID kits and games, that added to their experience at the community.
• Worked with the consortium’s advertising agency on all marketing initiatives including selecting a radio station for a broadcast remote, input on e-mail blasts and posting event info to Inspirada's Web site.
• Pitched and secured event coverage with local media and utilized advertorial space to reach potential homebuyers.
• Served as the liaison between the event planner, consortium members, and NCS’ event planner and executives to ensure smooth communication and planning.

Results
The successful event raised awareness for Inspirada and record funds for the nonprofit organization. Nearly 1,000 Las Vegans were introduced to Inspirada, many of whom had been unaware of the community previously or would not have made the trek. The nature of the event and planning of the run route showcased the entire community and exposed attendees to Inspirada’s first neighborhood park, the individual homebuilders and their model home complexes. NCS raised more than $66,000, exceeding its initial goals and raising more money than its previous 5K. The event received significant pre- and post-event media coverage promoting both entities.