The Firm Inisder :: Issue #8
In Memoriam
Jess Allen In September, The Firm Public Relations & Marketing lost the "MacGyver" of the company, Jess Allen. Jess, a native Las Vegan, had been with The Firm as CFO since its inception and was invaluable to the company's day-to-day operations. Jess oversaw the company's finances and building administration, but could also be counted on by the entire staff to offer comic relief with an entertaining story or joke.

Everyone who knew him and worked with him will miss Jess. He leaves behind his wife Solveig and son Nicholas.

Jess Allen
1961-2009

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Videocasts & Podcasts

Are you aware of a potential disconnect between the messages you are putting out and the actual public perceptions of your company? Conducting a communications audit is a great way to gauge the effectiveness of your marketing efforts. Analyzing everything from your Web site and brochures to press coverage and trends on social media can lay the foundation for a rock-solid campaign that speaks to your target audience.

The Firm Public Relations & Marketing recommends a systematic and valuable approach to reviewing your communication materials. Click here to read our article on the subject - you might be surprised at your own strengths and weaknesses.


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Global Gaming
Remedy's
  

Treasure Island

A few highlights for some of the people we work with on a daily basis:

» The Global Gaming Expo is coming back to Las Vegas November 16-19 and The Firm is excited to be working with them for the ninth year. G2E is the largest gaming convention and trade show, showcasing the latest in casino designs and amenities.

» Bar Tapas, Sliders and Crab Cakes, Oh My! Remedy's has unleashed a new menu at both Henderson locations, offering a fresh twist on tavern cuisine. We recommend the Grilled Eggplant Bruschetta – so delicious!

» A diverse group of world-renowned entertainers will be appearing at Treasure Island this fall, including country songstress LeAnn Rimes, legendary comedian Bill Cosby and blue-collar comic Bill Engvall.


Client Buzz

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Social Media Quicktip

When posting content to your Twitter, Facebook or other social media accounts using a shortened link, did you know you can track how many people are actually clicking? At www.bit.ly, users create an account and all shortened URL's created through the site are monitored to provide a complete count of click-throughs. Like the view counters on You Tube videos, www.bit.ly is a great tool to see how many people are seeing the content and links users shorten and post.



What we are Obsessing Over

Move over Vampires - Zombies are making a comeback. With Halloween right around the corner and the movie Zombieland still popular in theaters, it's no wonder that one of Apple's most popular iPhone apps is Zombie Pizza. In the animated puzzle game, you make slimy and gory pizza creations and feed them to hungry zombies to keep them from coming to get you...




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6157 S. Rainbow Blvd., Las Vegas, NV 89118
phone 702/739-9933 fax 702/739-9779
www.thefirmpr.com


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