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The Firm Public Relations & Marketing kicked off a star-studded summer while working with living legend, Liza Minnelli. Liza with a "Z" attended a performance of ICE: Direct From Russia at the Riviera and met with the all-Russian cast backstage before the performance. |
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Rubbing elbows with the rich and famous continued later in the same week, as The Firm coordinated the Tower I Topping Off ceremony at Trump International Hotel & Towers Las Vegas. Donald J. Trump himself was on hand to speak to the media and VIP-filled crowd and to participate in the ceremony. |
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The star power continued as The Firm coordinated the grand opening of Revage Medical Spa and facilitated a public speaking engagement by Suzanne Somers, who is the official spokesperson for the Menopause Clinics of America. Somers was introduced by Robin Leach and spoke to an audience of more than 1,000 people about women's health and bioidentical hormone therapy. |
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Solveig Thorsrud — The Firm's Own Summer Star
Founder and President of The Firm Public Relations & Marketing, Solveig Thorsrud, was busy this summer making news in addition to placing it. She was a featured profile subject in both Las Vegas business weeklies, In Business Las Vegas and Las Vegas Business Press. Both stories focused on Solveig, her career and the "herstory" of The Firm.
Click here to view Business Press.
Click here to watch the In Business interview.
The Firm Public Relations & Marketing recently bulked up its staff by adding five new employees, filling the office space of its now one-year young office building.
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Cheryl Bella, with more than 14 years of public relations experience, re-joins The Firm as Account Services Director. Bella directs the activities of public relations teams, assists in setting the strategic direction for each client and oversees the implementation of comprehensive public relations programs. She originally worked for The Firm in 2004 as a senior public relations specialist and stepped away from the PR spotlight to pursue her other passion in education and art history, teaching full-time at the College of Southern Nevada. |
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Lisa Keim-Carr, a senior public relations specialist, brings 13 years of public relations and television news experience to The Firm, previously working as the public relations director for Tropicana Resort and Casino and as a news producer for NBC affiliates in Las Vegas and Yuma, AZ. |
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Beth Lano, a known voice to many Las Vegans, is also a new senior public relations specialist. Prior to joining The Firm, Lano was a Las Vegas morning radio personality and director of public relations for the Musicians Union of Las Vegas. |
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Jessica Erali, a recent transplant from Washington D.C., joins The Firm as public relations assistant. In D.C., Erali assisted the team at Manatos and Manatos, a public relations and lobbying firm for Greek and Cypricot affairs. She graduated from George Washington University where she studied electronic media and creative writing. |
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Having made a lasting impression on the leaders of The Firm as an intern at the implosion of the Stardust Hotel and Casino, Derek Schoen joined The Firm as a public relations intern in April of this year. Schoen is a senior year student at UNLV where he is studying journalism media studies with an emphasis on public relations and marketing. |
It is said that a picture is worth a thousand words, which is why we are obsessed with photography.
Whether taking pictures of a special event or at a company meeting, pictures play a significant role in how your message or product is conveyed to the public. Images of your product, company, events and meetings have a wide array of uses and can accelerate your message in the news media, on annual reports and in company newsletters and websites.
From photojournalists to event photographers, The Firm Public Relations & Marketing has impeccable relationships with many of our city's greatest photographers and can provide recommendations for finding the perfect match for you.
Trust us — Take a picture, it DOES last longer.
Perhaps the greatest unsolved riddle is whether the chicken came before the egg. Sequence, after all, really does matter, especially when the topic is integrated marketing communications. Perhaps the bigger question is, which should come first, advertising or publicity? While marketing literature frequently cites publicity as the more credible, persuasive and effective of the two, the claim is neither extensive nor empirically supported.
In a 2005 experimental study centering on spring break tourist destinations, researchers Marsha D. Loda and Barbara Carrick Coleman suggest that publicity generally outperforms advertising. It also increases advertising's effectiveness and, for maximum impact, must precede advertising. In fact, publicity's credibility and effectiveness tend to diminish when it follows advertising. Make sure your creative strategy allows for an aggressive publicity campaign before the advertising begins, otherwise you could wind up with egg on your face.
"Sequence Matters: A More Effective Way to Use Advertising and Publicity" is published by Marsha D. Loda and Barbara Carrick Coleman in the December 2005 issue of "Journal of Advertising Research."
6157 S. Rainbow Blvd., Las Vegas, NV 89118
phone 702/739-9933 fax 702/739-9779
www.thefirmpr.com
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