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The Firm Public Relations and Marketing Was Bursting at the Seams!
The interior of the building was designed by longtime Las Vegas architect Dr. Robert A. Fielden of RAFI, whose other projects include the master planning of the UNLV Campus and architecture design of the KNPR Broadcast Facility. The general contractor was Larry Johnson of Blackstone Builders, Inc. "It was important that we create a beautiful work space that motivates our employees and inspires our clients," said Solveig Thorsrud, founder and president of The Firm. Energy saving natural light fixtures were incorporated into the building plan. Called Solatube skylights, the strategically placed fixtures generate ample natural sunlight allowing employees to enjoy most of their workday without the use of fluorescent bulbs. To complete the calm environment, Thorsrud reached out to third-generation feng shui master Lin Huang of Qi Feng Shui Gallery to advise her in office flow, energy and organization. A specific color palate, the order of employee offices, cleansing ceremonies and feng shui symbols and trinkets are all a part of creating the correct energy. Stop by for a personal tour of The Firm's new digs!
The Firm, Along with its Founder and President, Receives Accolades
In September, The Firm received national certification as a Women's Business Enterprise by the Women's Business Enterprise National Council (WBENC). WBENC's national standard of certification is a meticulous process including an in-depth review of the business and site inspection. Founder and President of The Firm, Solveig Thorsrud, was named Principal of the Year by Women in Communications at the Electronic Media Awards in October. Awards are given to professionals in communications and related industries based on three key criteria: industry influence, outstanding achievements or practices and educational background as well as specialized accreditation. Thorsrud was also included in the 2006 In Business Las Vegas "Influence" issue—a who's who among the men and women who make things happen in Las Vegas. Thorsrud joins fellow honorees Jack Christie of Trump International Hotel & Tower, Scott Muelrath of the Galleria at Sunset and Alberto Lopez of Harrah's Entertainment, among several other high-profile colleagues and business professionals.
Firm Tip: Online Social Networking Plays a Large Role in Business With the popularity of networking websites such as Friendster and MySpace, online social marketing has proven to be huge business. While these sites do not require users to pay membership fees, advertisements are sold to companies who target their specific audience by researching likes and dislikes in individual user profiles. Movie studios, musicians, celebrity fan clubs, comedians, distributors of cocktails and nightclub owners are among those who use these virtual communities as ways to promote their product or endorse a cause. A new online society recently launched—Second Life—and is a three-dimensional, cyber world where members literally lead double lives by creating avatars and building online alter egos. Once set up with a Second Life account and an avatar, members interact with others while strolling, playing, volunteering and even shopping. Business now plays a significant role on Second Life. Members can open and operate their own businesses and make real money. For use in the online world, U.S. American dollars are exchanged for Linden dollars, the currency named after Second Life creators Linden Lab in San Francisco, and can be used to purchase everything from land and buildings to food and clothing. Companies such as Adidas, Toyota and IBM have set up shop in the cyber world to market directly to members. The University of Texas, Dallas recently opened an art exhibit in Second Life and musicians have created profiles to promote tours and upcoming recordings. Media outlets from The New York Times to the Belfast Telegraph have covered the phenomenon, with news service Reuters recently launching a news bureau within the community. According to various reports, membership of Second Life membership neared 100,000 in early 2006 and in less than a year has grown to more than 1.3 million. The community has become so popular that a separate teen version of Second Life has launched, opening the door for advertisers to target a demographic with significant buying power. Learn how we can make social marketing work for you. Call 702.739.9933.
New People to Meet In the past four months, three new employees have joined The Firm. Meet Lisa:
Meet Brittany: Meet Jasen:
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And Finally...
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With so much activity, a growing staff and increased client base, The Firm Public Relations and Marketing built a new, 5,000-square-foot headquarters located at 6157 S. Rainbow Blvd. The new space is a warm and inviting environment, allowing The Firm to focus on what is most important—the needs of our clients.
The past several months have been an exciting time for The Firm. In addition to moving into its new headquarters, The Firm has garnered attention from its peers and the media.
Prior to joining The Firm, Lisa worked for the Medical Group of Sun City serving as a liaison between doctors, patients and insurance companies. She volunteers as a troop leader for Boy Scouts of America and serves as secretary and treasurer for the Southern Nevada Living History Association.
