Nevada Health & Bioscience Corporation (NHBC) set out to deliver a transformative milestone for Southern Nevada – the development of the Kirk Kerkorian Medical Education Building, a 135,000-square-foot, state-of-the-art facility designed to double the capacity of the Kirk Kerkorian School of Medicine at UNLV and strengthen the region’s healthcare infrastructure. Announced in 2020 and opened in 2022, the project represented a powerful public-private partnership fueled by significant philanthropic investment and statewide support.
The Firm Public Relations & Marketing partnered with NHBC through every phase of the landmark project — from initial announcement and groundbreaking to concrete pour milestones and grand opening. The Firm led strategic messaging, media relations and event execution, positioning the building as a visionary project and generational investment in medical education, economic development and improved access to care. Each milestone was carefully orchestrated to reinforce momentum, elevate key stakeholders and maintain visibility throughout the multi-year development process.
By the time the doors officially opened in October 2022, the Kirk Kerkorian Medical Education Building had become a symbol of progress for Nevada’s healthcare community. Sustained media engagement and consistent narrative development helped ensure the project was widely recognized as a catalytic achievement.