SOLVEIG RAFTERY
Solveig Raftery, President and CEO
Founder • Strategic Communications Leader • Crisis & Corporate Communications Expert
Solveig Raftery is the founder and CEO of The Firm Public Relations & Marketing, one of Nevada’s most trusted and longest-standing strategic communications agencies. For more than three decades, she’s been helping CEOs, corporate leaders, nonprofit executives, and public agencies cut through the noise, protect their reputation, and get noticed for all the right reasons.
Known for her strategic clarity, fearless decision-making, and no-nonsense approach, Solveig thrives under pressure. She’s led high-profile media relations, guided organizations through crises, and built long-term client relationships that span decades. Her work spans healthcare, tourism, corporate, mining, education, luxury retail, and some of the region’s most recognized brands.
Under Solveig’s leadership, The Firm has become the agency other PR agencies call when they need a powerhouse for crisis support, executive media training, or strategic market entry campaigns.
Awards and recognition follow naturally: Solveig has been named “Principal of the Year” by PRSA Las Vegas and Women in Communications and was recognized as a “Person of Influence” by a leading Southern Nevada business publication. Before founding The Firm in 1993, she led PR and advertising for Sahara Resorts, worked as a PR executive at R&R Partners, and wrote for LV Magazine, a mix that shaped her ability to build one of Nevada’s most respected communications firms.
A proud Las Vegan, Solveig is equal parts strategist, storyteller, and dealmaker and the driving force behind The Firm’s reputation for bold ideas, precision execution, and campaigns that actually move the needle.
JASEN WOEHRLE
Senior Vice President
Corporate Communications Strategist • Media Relations Specialist • Public Affairs & Messaging Expert • Digital Marketing Science Certified
Jasen Woehrle is the Senior Vice President of The Firm Public Relations & Marketing, where he turns strategy and creativity into high-impact, results-driven campaigns. With nearly 30 years guiding CEOs, corporate leaders, nonprofit executives, and public agencies, Jasen is the go-to strategist for navigating complex communications, shaping narratives, and making brands impossible to ignore.
A born entrepreneur, Jasen showed his business instincts early, running a neighborhood library with late fees, printing checks on a Commodore 64, and launching a lawn-and-snow business before he could even drive. That same drive propelled him to leadership roles with nationally recognized arts institutions, including the Tony Award-winning Chicago Shakespeare Theater, Stages St. Louis, and the historic Goldenrod Showboat. Those early lessons in hustle, creativity, and strategic thinking fuel the campaigns he leads today.
Since joining The Firm in 2006, Jasen has been a trusted strategist and creative powerhouse, delivering everything from bold brand launches to headline-grabbing media coverage. He’s known for executive media training, on-camera coaching, and message development, transforming leaders into confident, compelling communicators who own the room.
Jasen thrives in high-pressure situations, guiding clients through sensitive announcements, crises, organizational changes, and public affairs challenges. With deep relationships across local and regional media, he combines strategic insight with fearless execution to protect reputations, amplify voices, and drive measurable results.
Whether it’s healthcare, hospitality, corporate, nonprofit, tourism, or mining, Jasen blends creative firepower with strategic precision, ensuring every campaign hits hard and leaves a lasting impact. Smart, fearless, and a little relentless, that’s Jasen at work.