For more than a decade, The Firm Public Relations & Marketing has managed media relations and strategic support for Las Vegas Restaurant Week, drawing attention to an ever-growing culinary celebration that attracts both locals and world travelers. The annual event enables meaningful Las Vegas philanthropy backed by an enthusiastic and renown restaurant community. Every year, Restaurant Week proves mutually beneficial for raising awareness about a charitable cause, while promoting an elevated spotlight of the Vegas restaurant scene worth visiting by globetrotting foodies.
Championed by local hunger-relief nonprofit Three Square Food Bank, the two-week event sees hundreds of Vegas-based restaurants participating in fundraising efforts by serving three-course prix-fixe menus of their finest dishes, offering visitors access to top-tier eateries while giving them the satisfaction to “dine out for a good cause”. Portions of each sale donated to Three Square so they may continue to make a difference for thousands of food-insecure households across Southern Nevada.
Throughout the campaign, The Firm works with local, regional and national media outlets to secure top-tier coverage through client interviews with Restaurant Week spokespeople and VIP chefs and managers.
The Firm spearheads efforts at a high level, developing strategies and fresh story angles to present to the media, while skillfully managing the coordination between hundreds of participating businesses and their respective marketing teams. Example media opportunities pursued include feature stories, informational listings and in-studio cooking segments that typically include a culinary representative and Three Square spokesperson.
