Firm Shui (A Fancy Way We Say "Blog")

Beat the Heat: Cool PR-Inspired Tunes for a Scorchin’ Summer

It’s that time of the year again! The sun is sizzling and it’s never been more important to stay cool, as we navigate these record-breaking temps. Make sure you’ve got your sunscreen in your go-bag and your phone prepped for the perfect playlist to get you in the zone at work or in your feelings when you’re at summer happy hour after-hours. We’re bringing you our top jams for this season so that you can get your feelings out and your vibes up. Take a listen to our selections for the summer:

Espresso (Sabrina Carpenter) “My give-a-damns… Are on vacation!” Live your best, carefree life. Let the woes from the first half of the year melt away in this sticky-sweet pop beat and indulge in the feeling of knowing that you’re the best! Breathe in that confidence and put some pep in your step. You’re your own espresso, so work that magic!

360 (Charli XCX)I’m tectonic, moves, I make ‘em!”  You already know that you are a professional, but it’s time to feel like a boss. Get into the zone of empowerment and relish in your accomplishments. Remind yourself that you are the one and only you, and that nobody can make the same moves you do. Continue to be on your A-game, make strategic plans, and make goals that you know that only you (and your team!) can accomplish.

Birds of a Feather (Billie Eilish) “Birds of a Feather, we should stick together.” Speaking of teams, next time you’re making a deadline work, remember that there’s others at your side that are working to make magic happen. We already know that teamwork makes the dream work, but sometimes it can be tough to remember in the day to day to be thankful to those around you. Whether it’s telling someone they had a great idea at a strategy meeting or treating them to a cup of coffee during lunch, use this tune to put you in the mood for gratefulness.

Good Luck, Babe! (Chappell Roan) “You know I hate to say this, but I told you so!” This semi-melancholy, floaty pop ballad brings back feelings of painful goodbyes and going your own way. Sometimes, though, it’s for the best. Ever had a client you could never quite see eye to eye with? It happens, and we’re all people, so it’s best to know when you’ve done what you can and head your own way. If they don’t want to make it work, well… Good luck, babe!

Too Sweet (Hozier) “You’re too sweet for me.” Sometimes, opposites don’t attract. If you are a strategic thinker, it may be difficult to perform in a business partnership with someone who is very sporadic. In a business sense, you’ve got to choose what clicks with you. Don’t engage with a partnership when you can see a disconnect before you’ve even connected. The magic of the industry is knowing what works for you and knowing what won’t.

Think you’ve got a sweet spot for us? We’ll serve you up some of that “we” espresso. Contact us at The Firm Public Relations & Marketing today at 702.739.9933 or

Thumbs up

I’ve had the opportunity to work with The Firm for more than a decade, and throughout that time, they have been an indispensable part of the Boyd Gaming PR team. Their guidance and counsel has been invaluable in helping Boyd Gaming and our local properties raise our profile in a highly competitive local media market. This is a creative team of outside-the-box thinkers that knows the Las Vegas media inside and out – and they are all genuinely great people to work with! I cannot recommend them highly enough.

David StrowVice President, Corporate CommunicationsBoyd Gaming Corporation