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Four Ways to Maximize Your Relationship with Your PR Agency

So, you’ve signed on the dotted line with a public relations agency. Congratulations!

Having an agency by your side has many benefits: increased productivity, new ideas, enhanced strategy to reach your audiences and so much more.

Below are key tips to keep in mind when working with your PR agency, all of which will only help your business thrive:

  1. Be honest. Your agency and its team members should be communication rock stars. They should pick up on your verbal and non-verbal queues as to what’s working and what’s not in terms of processes, deliverables and results. With that, you should be able to be honest with your agency team. Have a completely open conversation with your agency typically only makes things better for everyone.
  2. Be cognizant of deadlines. Deadlines aren’t just a two-way street in the PR world, they are often a multi-lane highway. There are often many players involved in getting something submitted by deadline, so it’s important for everyone to approve items in a timely manner.
  3. Respond promptly. Just as you likely appreciate a quick response from your agency, always do your best to respond to your agency in a timely manner. This is especially important for urgent items. If there’s something that affects your business’ vitality and is timely, your agency will likely need your approval before moving forward.
  4. Set up some face time. In a world of e-mail, texting and conference calls, seeing your agency face-to-face chat is always beneficial. If in person meetings aren’t possible, a Google Hangout or hearty Skype session can be equally as effective. During any such pow-wow, constructive direction is always encouraged. Isn’t technology great?

For more information on how to get the most bang for your public relations buck, contact us at 702-739-9933 or

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At Loving Hearts Adoption Services, we are a small close-knit team. In everything that we do, we work to ensure every matter is handled with the delicate care it deserves. Working with The Firm has allowed us to engage in a more organized and strategic effort to meet our goals. We know The Firm will always give us their full attention when addressing our agency’s needs. They have shown to really care and want to learn about the work we do, and they apply that information to the work and services they provide. The Firm staff are always friendly, professional, and hard working. They are 100 percent competent in what they do. We are grateful for them and their skill sets!

Alexandra HoopsDirector of Adoption ServicesLoving Hearts Adoption Services