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Four Ways to Maximize Your Relationship with Your PR Agency

So, you’ve signed on the dotted line with a public relations agency. Congratulations!

Having an agency by your side has many benefits: increased productivity, new ideas, enhanced strategy to reach your audiences and so much more.

Below are key tips to keep in mind when working with your PR agency, all of which will only help your business thrive:

  1. Be honest. Your agency and its team members should be communication rock stars. They should pick up on your verbal and non-verbal queues as to what’s working and what’s not in terms of processes, deliverables and results. With that, you should be able to be honest with your agency team. Have a completely open conversation with your agency typically only makes things better for everyone.
  2. Be cognizant of deadlines. Deadlines aren’t just a two-way street in the PR world, they are often a multi-lane highway. There are often many players involved in getting something submitted by deadline, so it’s important for everyone to approve items in a timely manner.
  3. Respond promptly. Just as you likely appreciate a quick response from your agency, always do your best to respond to your agency in a timely manner. This is especially important for urgent items. If there’s something that affects your business’ vitality and is timely, your agency will likely need your approval before moving forward.
  4. Set up some face time. In a world of e-mail, texting and conference calls, seeing your agency face-to-face chat is always beneficial. If in person meetings aren’t possible, a Google Hangout or hearty Skype session can be equally as effective. During any such pow-wow, constructive direction is always encouraged. Isn’t technology great?

For more information on how to get the most bang for your public relations buck, contact us at 702-739-9933 or

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I have worked with The Firm Public Relations & Marketing for more than 10 years and they are more than just business partners, they function like an extension of my marketing department. Their strategic expertise extends beyond traditional public relations initiatives. They produce tactical programs with dedication and proficiency that earn tangible results.

Lisa SantwerVice President, Marketing & CommunicationsComprehensive Cancer Centers