Firm Shui (A Fancy Way We Say "Blog")

PR Lingo: A Press Release vs. Media Advisory vs. Fact Sheet

When working with PR folk, you're guaranteed to hear words like "press release," "media advisory" and "fact sheet" a million times. Like all industry-specific lingo, buzzwords tend to blend into one another and become convoluted. Yet, while these terms might seem similar, they represent specific documents with unique roles and...

On the go? Three tips for PR in a pinch.

According to the Pew Research Center, 85 percent of Americans own a smartphone. For businesses big and small, this means that a valuable tool for public relations is in your pocket. You can independently access helpful tools in the palm of your hand. Here are three pro-tips for getting work...

A trusted PR partner is more important than ever before. Here’s why.

  Today’s technology makes it easier than ever to communicate with others, whether it’s posting a funny cat video or sending a message to someone across the globe. The fast nature of technology doesn’t always equate to glitz and glamour – a message may easily be misconstrued, misinterpreted or misused...

A case study of keeping it cool amid a sensitive environment

The human body can trigger a “fight-or-flight” response when faced with a stressful situation. According to Harvard Medical School, this is when humans release hormones to react quickly to life-threatening situations. Just like how individuals have mechanisms in place to guide their response when threatened, companies should also be prepared...

3 tips to navigating COVID era event planning

The clock struck midnight on December 31st and didn’t take COVID-19 with it. 2021 is here and we are still grappling with a global pandemic. Widespread distribution of vaccines is taking place across the country. Some experts believe it won’t be until fall 2021, at the earliest, that we will...

Holiday Greetings from The Firm Public Relations & Marketing

https://youtu.be/yaC3_nN9RQI

Reputation Management with The Firm’s SVP, Jasen Woehrle

Credit: Nick Fewings, UnSplash Why is reputation everything? According to Merriam-Webster, reputation is defined as the “overall quality or character as seen or judged by people in general." A 2017 study conducted by the Pew Research Center found that 72 percent of people receive news from friends and family by...

Establishing a Voice During Election Season

Credit: Elliott Stallion, Unsplash Establishing and maintaining a voice during election season under normal circumstances is no easy feat. Add in a pandemic, reforms addressing societal injustices and an incredibly heated election and it can be that much more difficult. How do you maintain momentum and ensure your brand doesn’t...

Winner! Winner! The Firm Recognized for Creativity in National Awards Program

Whether we’re taking the cake or bringing home the bacon, The Firm teams have been cooking up award-winning work this year. The Firm was recently honored with two 2020 Hermes Creative Awards, recognizing publicity campaign efforts and a broadcast television media placement. The team earned the platinum award for the...

Striking the Right Tone Amid a Crisis

Credit: Jason Leung, Unsplash Are you prepared to handle a crisis? During a crisis, your business may be looking for a life raft in the middle of a storm. Even if you have a crisis plan, how do you manage the sensitivities and convey the right tone when all is...

A Mid-Year PR Strategy Clean-Up

Credit: JESHOOTS.com / UnSplash A “clean-up” has taken on a heightened meaning in 2020. The focus on keeping anything and everything disinfected is at the forefront. We have all become well versed in hand washing and the periodic Lysol spray. But, tidying up a public relations strategy for your company...

Spreading Positivity Among Not-So-Positive Times

Credit: @JeffScheid Amid the COVID-19 pandemic, it’s easy to get bogged down in the bad news of the world. Your social media has run dry. And, artsy photos of your friend’s dinner and your Aunt Sue’s vacation have all become a distant memory. We know things are hard right now....

5 Quick PR Pro-Tips for Navigating a Major Crisis

Credit: Jason Leung / UnSplash In the heart of a global crisis, it is understandable – from a personal and professional perspective - to feel uncertain. How will a crisis affect me? How will my company be operating one week from today... or three months from now? What messages should...

8 Non-Blah Ways to Maximize Working from Home

I’ll never forget that early, unusually cold, Las Vegas morning. It was December 12, 2015. My wife and I decided to move from Las Vegas, Nevada to Fort Lauderdale, Florida and this was day numero uno of a massive, cross-country road-trip with our feisty terrier pup, Sammy. It was exciting...

Timewarp: Five Years of Social Media Evolution

Say we stepped into a time machine and it took us to 15 years ago. What a strange world: Facebook was just getting off the ground, a tweet was simply the sound a bird makes and your idea of photo sharing was likely sifting through a scrapbook on your mom’s...

To Buck the Trend or Go With it?

Credit: Norwood on Unsplash PR and marketing best practices and strategies are constantly evolving. It can be super-easy and tempting to ditch a tried-and-tested plan for something involving a shiny new trend, but this may not always equate to the results you want/need. To keep up with the best of...

AP Style – Recent Biggest Hits (And Some New Ones for 2020)

In the world of public relations, yearly AP Stylebook changes are to be expected. Whether you’re looking for a refresher or crash course, The Firm has done its best to help your business stay on top of AP Style grammar dos and don’ts (see our fun graphic capturing nine of...

PR Essentials: Building a Powerful Pitch

Before you wind up and make the pitch, let's first ensure it's optimal for delivery. Credit: Jose Francisco Morales / Unsplash. Pitching: the bread and butter of what we do. Cultivating and maintaining relationships within the media is critical to staying top of mind. Whether writing a release, setting up...

Trust Us: Word-of-Mouth Marketing Stands the Test of Time

Credit: Ben White on Unsplash So – have you heard about the latest and greatest in... word-of-mouth marketing? It remains to be great and you just have to believe us. Think about the last time you tried a new restaurant. Perhaps you heard about it on the good faith from...

PR Tricks & Tips During Election Season

Credit: Caleb Fisher on Unsplash Political season is upon us and the campaign trail is a blaze. Unfortunately, up in smoke with it is any chance consumers had to enjoy their media. While in no way are we advocating for people to ignore politics, the truth is you couldn’t even...

Punctuality in the PR Realm

Credit: Djim Loic / Unsplash “Better three hours too soon, than one minute too late.” – William Shakespeare Shakespeare regarded people’s time to be this important two centuries before the wristwatch was even popularized, so what’s our excuse? Today we’re surrounded by clocks, yet many still struggle with being on...

A Look at Popeyes and Its Recipe for Viral Success

Wikimedia Commons / Corey Coyle “Can’t you just make us go viral…? “ Well, that would be nice, but it’s a lot harder than *bam* virality.  But PR pros can establish an impactful public relations campaign that utilizes key factors to create powerful “buzz” and thrive off of consumer reaction....

A Crash Course in AP Style

Credit: Patrick Tomasso / UnSplash It’s time to talk about everyone’s favorite topic: grammar. OK, maybe it’s not your favorite, but we’re here to give you a crash course in the top AP Style tips that all folks that touch the communication realm should know. Hold on tightly, here we...

5 Tips to Ace Your On-Camera Interview

Credit: Sam McGhee / Unsplash You’ve secured a TV interview with regarding your business. Woohoo and congrats! However, you’ve never been on camera before, and definitely feeling a little (okay, a lot) nervous. Before shouting S.O.S., take a deep breath and keep these key points in mind: Body language: Everyone...

3 Reasons Why PR Is an Important Part of Any Business’ Budget

Image credit: Unsplash/Nordwood Themes There are a number of possible avenues for businesses to explore. So, why should they invest in a PR strategy? For some companies, PR may already be at the forefront and for others it may be more of an afterthought. Regardless of where you may currently...

The Firm Public Relations & Marketing Takes Home Top Honor in National Awards Program

Go Knights go! Go Firm go! Go Comprehensive Cancer Centers go!  The Firm, in conjunction with Comprehensive Cancer Centers (Comprehensive) recently earned a platinum 2019 Hermes Creative Award in the media response category. The award came as a result of strategic efforts related to Comprehensive’s Breast Cancer Awareness Month kick-off...

AP Style: The latest, greatest and a quick refresher

Image Credit: Unsplash / Lauren Mancke The everyday person hears the term “AP style” and it likely means nothing to them. Meanwhile, one whisper of “AP style” around The Firm and you’re likely to prompt a memory flood of writing and style rules through all of our brains. A quick...

Anything you tweet could be used against you.

Image Credit: Pixabay/Qimono We’ve covered social media snafus on Firm Shui before. By now, you know that a well-planned social media strategy can do a lot for a brand.  A perfectly curated Facebook post has the potential to launch your brand into virality, but one wrong slip can certainly cause...

Playlist to a New Year: Putting Your Best PR Foot Forward in 2019

The firework smoke has cleared, gyms are filling up and resolutions (perhaps some PR ones?) are in full force. ‘Tis the season! Now that the in-laws have gone home, it’s time to regroup and get ready for 2019. The badass PR professionals at the Firm want to help your company...

Start the New Year Off Right with a Public Relations Audit

Before we get ahead of ourselves, it’s a perfect time to reflect on your company’s public relations efforts from the past 12 months. You have an entire body of work available to evaluate and are likely filled with creative thoughts ready to be utilized in the new year. But, before...

The Firm and Clients Bring Home the Gold (and Platinum, too!)

Public relations and marketing bling alert! The Firm Public Relations & Marketing, along with clients the Las Vegas-Clark County Library District (District) and Comprehensive Cancer Centers (Comprehensive), recently earned multiple 2018 MarCom Awards . The awards are an international program recognizing creativity in strategic communications. The Firm, in conjunction with the...

3 CEOs Who Could Use A PR Refresher

Maintaining a positive public image online can be a daunting task for the average person. For someone running a massive company (e.g. a CEO), it can be a necessity, blessing and a curse all wrapped in one. On one hand, a charismatic CEO can bolster a company’s image through active...

To Tweet or not to Tweet? A look at Elon Musk’s year on Twitter.

To Tweet or not to Tweet? Twitter was a bit before William Shakespeare's time. But, even he would agree that more individuals using social media should ask themselves this question before clicking send. Simply put, think before you tweet. In the PR world, social media can be an advantageous tool...

The Firm Named Finalist for National PR Award, Wins International Video Production Award

25 years in business is looking pretty good on us. And, the public relations, social media and video production awards are rolling in! Through a joint nomination, The Firm and Comprehensive Cancer Centers (Comprehensive) were selected as a finalist for the 2018 PRNews Healthcare Communications Awards. The cause-related marketing campaign and...

The Firm Honored as ‘Magical Team’ by Las Vegas Metro Chamber of Commerce

Earlier this year, The Firm Public Relations & Marketing celebrated its 25th badass year in business. (Note: We say “badass,” because in a survey of our clients, that’s apparently what they think of us. We’ll take it! #Humblebrag) And now, there’s some “magic” to add to the ongoing party. The...

How to Get the Most Out of Your Internship… According to an Intern

This week, University of Nevada, Reno student Madison Cleveland is wrapping up her more than two-month internship at The Firm Public Relations & Marketing. Before heading back to the classroom, we asked her to provide insight on how future interns (at The Firm or anywhere) can maximize their experience. Madison...

The Firm Public Relations & Marketing Earns Two National Awards

It's been a good year at The Firm Public Relations & Marketing thus far! In addition to celebrating our 25th year in business, we recently won two 2018 Hermes Creative Awards. The awards were earned in the public relations/strategic communications and electronic/interactive/social media categories. Our work  in conceptualization and execution...

The Firm Public Relations Partners with Las Vegas Global Economic Alliance

Las Vegas is a global town. More than 39 million people visited our beautiful confines last year and you can see the best of so many countries with a simple stroll down or off The Strip. Equal to the pride we have in our role to attract folks to our...

4 Big SEO No-Nos from an SEO Wizard

ROI. EOD. ETA. And occasionally, WTF. There are a lot of acronyms we use in the business world on a daily basis. Amid them, there is one acronym that is becoming increasingly vital in helping businesses stand out from the clutter: SEO. By now, you likely know that SEO stands...

The Firm PR’s Badass Birthday Art

Throughout 2018 we're celebrating 25 years of PR badassery at The Firm Public Relations & Marketing. At our birthday bash earlier this year, a group art experience involved all party attendees. The final pieces (shown below) are now in their permanent home on the walls of our Las Vegas HQ....

Is it Time for a Rebrand? The Questions Every Business Needs to Ask Themselves

Regardless of which business/industry/profession you are in, we know things can get crazy. On a given day, you or your company may be pulled in a million different directions, handling all kinds of tasks and even a crisis… or 10. Amid normal happenings and the unexpected, it’s important to keep...

Different Crises Call for Different Responses

Just as you wouldn’t give your boo a Shake’N Bake coupon for Valentine’s Day (unless they really love that stuff) or bring a clown to a funeral (unless your loved one really loved clowns), there are certain things that are appropriate for certain situations. It’s been a wild few weeks...

As We Celebrate a Badass Milestone, 4 Things Every Business Should Keep in Mind for Success

The year was 1993. The average gallon of gas was $1.16. A movie ticket to the hottest flick in town (Forrest Gump or The Lion King, anyone?) cost a mere $4.14. And, well, Justin Bieber didn’t exist. 2018 marks 25 years of strategic and impactful badassery for The Firm Public...

Bringing Your Company’s PR Pizzazz Out of the Shadows (Happy Groundhog’s Day)

February 2nd is Groundhog’s Day. Each year, we’re graced with news of whether Punxsutawney Phil sees his shadow or not. As a refresher, if he sees it, that means six more weeks of winter. If not, bring on the spring. No pressure, Phil, but please just ignore your shadow and...

5 Steps for Crafting an Optimal Apology

There are a lot of ways to go about an apology. Just look at some of your favorite songs. OneRepublic says, “It’s too late to apologize… it’s too late!” Meanwhile, we have the Justin Bieber asking “Is it too late now to say sorry?” And nowadays we have Demi Lovato...

4 Thought Starters for Putting Your Best Public Relations Foot Forward in 2018

Well, here we are: 2018 is just around the corner. Reflecting on the past year, was it solid, so-so or disappointing? And, no, for the purpose of this blog, we’re not talking about the gym routine you promised to keep up or the trips you resolved to take. We’re talking...

Unleashing the Power of PR

Public relations isn’t necessarily everything to everyone. For some, it may simply be a piece to the communications landscape – a component that complements an overall branding strategy. For some, it may take the back burner to a carefully crafted ad campaign, social media blitz or grassroots marketing initiative. And...

Garbage Pick Up Project Hits One Year Mark

Project designed to refocus negative energy toward positive impact   A mission was set one year ago following Election 2016: read less ridiculous/fake news and avoid vitriol on social media. Instead spend time picking up actual garbage to make your surroundings a better place live. Our friend and full-time Senior...

Four Ways to Maximize Your Relationship with Your PR Agency

So, you’ve signed on the dotted line with a public relations agency. Congratulations! Having an agency by your side has many benefits: increased productivity, new ideas, enhanced strategy to reach your audiences and so much more. Below are key tips to keep in mind when working with your PR agency,...

Nerd Alert! Marketing to Niche Customer Groups

Our resident horror movie/pop culture nerd and senior vice president at The Firm Public Relations & Marketing, Jasen Woehrle, weighed in on things to keep in mind when marketing to "nerds" or niche groups of customers in a recent Vegas Inc. story. “Nerds are definitely an influential consumer audience. The...

When is it the Correct Time to Hire an Outside PR Agency?

In-house employees wear a lot of hats these days. Within the duties of a single marketing manager, communications director or VP of marketing can be so much more than their title suggests. Online advertising. Traditional advertising. Marketing. Social media. Digital marketing. Public relations. You name it! In some cases, the...
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The Firm has played an invaluable role as the NHBC established itself in 2020. As our board and limited staff moved toward the groundbreaking of our first project, The Firm team planned effortlessly with the NHBC and our partner, the UNLV School of Medicine to announce not only our organization but a project that will assist to buoy and progress academic medicine and health care in our community.

Maureen ShaferPresident and CEONevada Health and Bioscience Corporation (NHBC)