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Nerd Alert! Marketing to Niche Customer Groups

Our resident horror movie/pop culture nerd and senior vice president at The Firm Public Relations & Marketing, Jasen Woehrle, weighed in on things to keep in mind when marketing to “nerds” or niche groups of customers in a recent Vegas Inc. story.

“Nerds are definitely an influential consumer audience. The terms nerd and geek are acceptable now and a badge of honor for many, and reach a broad demographic. You can be a geek about anything from pop culture to classic cars, or movies/television shows to comic books. One nerd type doesn’t necessarily fit all.”

Read the full Vegas Inc. story here.

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I have worked with The Firm Public Relations & Marketing for many, many years and they are more than just business partners, they function like an extension of my marketing department. Their strategic expertise extends beyond traditional public relations initiatives. They produce tactical programs with dedication and proficiency that earn tangible results.

Lisa SantwerExecutive DirectorComprehensive Cancer Centers
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