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A Mid-Year PR Strategy Clean-Up

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A “clean-up” has taken on a heightened meaning in 2020. The focus on keeping anything and everything disinfected is at the forefront. We have all become well versed in hand washing and the periodic Lysol spray. But, tidying up a public relations strategy for your company should also be on the mid-year checklist.

As we hit the halfway point here in 2020, here are some things to consider for your PR checklist. Ultimately, you’ll keep your business current and on track during these uncertain times:

Take the time to regroup

Any businesses went into 2020 with a plan. That plan has likely now been affected in some way. Take a look at what goals were made to start the year. Are things still on track? Should plans be revised or ditched all together based on the current climate? Regardless of how foolproof the plan once appeared, the ever-changing landscape we find ourselves in has turned so many things on their head. Every business should do their best to account for, or at least take into consideration, the societal changes we may see going forward and how they may or may not apply.

Spruce up social media pages

This is a great time to sit down and scroll through all social media platforms and assess what can be changed, deleted or improved. Just like the world around us, social media is ever-changing. Questions about the level of engagement or appropriateness of content should always be considered. But, there are other details that can be forgotten. Are there beneficial people or organizations you should be following but aren’t? Does the company Instagram need a color scheme refresher? Should you be posting more frequently, less frequently or at different times? It is also crucial to ensure all platforms have the most current and accurate company information displayed.

Give your inbox and calendar a cleanse

The PR plan has been cleaned up, the social media channels are pristine, but you’re still buried in emails and calendar invites. It may seem frivolous, but the brain often performs better when it’s not engulfed in clutter. Let’s show your inbox and calendar some love. Leave, delete or create folders to organize. Whatever your process, your sanity and computer storage will thank you when it’s done. For some traditional cleaning, feel free to wipe up those crumbs on your desk from this morning’s muffin too while you’re at it.

Whether you’re dealing with a PR pigsty or just need to wipe down some counters, contact The Firm at 702.739.9933 or today for guidance when it comes to tidying up your public relations strategy.

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I have worked at, and with, many agencies in my career and I know that the right one can bring a tidal wave of increased brand recognition and goodwill. The Firm has been this agency for us. They have gone far beyond our expectations, more than doubling our ad equivalency value in under a year, helping us to educate the public about the evolution/revolution that our Library District is undergoing. Hire them and fasten your seat belt!

Betsy WardBranding & Marketing DirectorLas Vegas-Clark County Library District