Firm Shui (A Fancy Way We Say "Blog")

Nerd Alert! Marketing to Niche Customer Groups

Our resident horror movie/pop culture nerd and senior vice president at The Firm Public Relations & Marketing, Jasen Woehrle, weighed in on things to keep in mind when marketing to “nerds” or niche groups of customers in a recent Vegas Inc. story.

“Nerds are definitely an influential consumer audience. The terms nerd and geek are acceptable now and a badge of honor for many, and reach a broad demographic. You can be a geek about anything from pop culture to classic cars, or movies/television shows to comic books. One nerd type doesn’t necessarily fit all.”

Read the full Vegas Inc. story here.

Thumbs up

As the Director of Marketing & Communications at Three Square Food Bank in Las Vegas, NV, I have had the pleasure of working with The Firm Public Relations & Marketing for many years. Their exceptional service and unwavering dedication have been instrumental in advancing our mission to end hunger in Southern Nevada. The Firm’s team consistently goes above and beyond, providing strategic guidance, innovative solutions, and unparalleled support. Their expertise in public relations and marketing has significantly enhanced our visibility and engagement within the community. We are truly grateful for their partnership and collaboration. Thank you, The Firm, for your outstanding commitment to our cause.

Joe HamDirector of Marketing & CommunicationsThree Square Food Bank
Services
About
Clients