Firm Shui (A Fancy Way We Say "Blog")

Nerd Alert! Marketing to Niche Customer Groups

Our resident horror movie/pop culture nerd and senior vice president at The Firm Public Relations & Marketing, Jasen Woehrle, weighed in on things to keep in mind when marketing to “nerds” or niche groups of customers in a recent Vegas Inc. story.

Nerds are definitely an influential consumer audience. The terms nerd and geek are acceptable now and a badge of honor for many, and reach a broad demographic. You can be a geek about anything from pop culture to classic cars, or movies/television shows to comic books. One nerd type doesn’t necessarily fit all.”

Read the full Vegas Inc. story here.

Thumbs up

The Firm has helped strengthen the Engelstad Foundation’s voice and mission locally, in the state of Nevada and throughout the United States. The team is strategic and nimble in times of urgency as well as in what they deliver on a regular basis. They’re a valuable extension of our team and I’m grateful for all they do for us.”

Kris Engelstad McGarryTrusteeEngelstad Foundation