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Nerd Alert! Marketing to Niche Customer Groups

Our resident horror movie/pop culture nerd and senior vice president at The Firm Public Relations & Marketing, Jasen Woehrle, weighed in on things to keep in mind when marketing to “nerds” or niche groups of customers in a recent Vegas Inc. story.

Nerds are definitely an influential consumer audience. The terms nerd and geek are acceptable now and a badge of honor for many, and reach a broad demographic. You can be a geek about anything from pop culture to classic cars, or movies/television shows to comic books. One nerd type doesn’t necessarily fit all.”

Read the full Vegas Inc. story here.

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The Firm has played an invaluable role as the NHBC established itself in 2020. As our board and limited staff moved toward the groundbreaking of our first project, The Firm team planned effortlessly with the NHBC and our partner, the UNLV School of Medicine to announce not only our organization but a project that will assist to buoy and progress academic medicine and health care in our community.

Maureen ShaferPresident and CEONevada Health and Bioscience Corporation (NHBC)