Firm Shui (A Fancy Way We Say "Blog")

Nerd Alert! Marketing to Niche Customer Groups

Our resident horror movie/pop culture nerd and senior vice president at The Firm Public Relations & Marketing, Jasen Woehrle, weighed in on things to keep in mind when marketing to “nerds” or niche groups of customers in a recent Vegas Inc. story.

“Nerds are definitely an influential consumer audience. The terms nerd and geek are acceptable now and a badge of honor for many, and reach a broad demographic. You can be a geek about anything from pop culture to classic cars, or movies/television shows to comic books. One nerd type doesn’t necessarily fit all.”

Read the full Vegas Inc. story here.

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At Loving Hearts Adoption Services, we are a small close-knit team. In everything that we do, we work to ensure every matter is handled with the delicate care it deserves. Working with The Firm has allowed us to engage in a more organized and strategic effort to meet our goals. We know The Firm will always give us their full attention when addressing our agency’s needs. They have shown to really care and want to learn about the work we do, and they apply that information to the work and services they provide. The Firm staff are always friendly, professional, and hard working. They are 100 percent competent in what they do. We are grateful for them and their skill sets!

Alexandra AndressDirector of Adoption ServicesLoving Hearts Adoption Services
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