Firm Shui (A Fancy Way We Say "Blog")

Nerd Alert! Marketing to Niche Customer Groups

Our resident horror movie/pop culture nerd and senior vice president at The Firm Public Relations & Marketing, Jasen Woehrle, weighed in on things to keep in mind when marketing to “nerds” or niche groups of customers in a recent Vegas Inc. story.

“Nerds are definitely an influential consumer audience. The terms nerd and geek are acceptable now and a badge of honor for many, and reach a broad demographic. You can be a geek about anything from pop culture to classic cars, or movies/television shows to comic books. One nerd type doesn’t necessarily fit all.”

Read the full Vegas Inc. story here.

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I know that I can always count on the team at The Firm for big-picture thinking, strategy and diligence. They are truly dedicated to the success of this organization and have been an integral part of our family since 2015. From media relations and training to social media and events, The Firm continues to deliver and there’s no agency I’d rather work with.

Bob ClevelandExecutive DirectorRebuilding Together Southern Nevada
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