Firm Shui (A Fancy Way We Say "Blog")

Nerd Alert! Marketing to Niche Customer Groups

Our resident horror movie/pop culture nerd and senior vice president at The Firm Public Relations & Marketing, Jasen Woehrle, weighed in on things to keep in mind when marketing to “nerds” or niche groups of customers in a recent Vegas Inc. story.

Nerds are definitely an influential consumer audience. The terms nerd and geek are acceptable now and a badge of honor for many, and reach a broad demographic. You can be a geek about anything from pop culture to classic cars, or movies/television shows to comic books. One nerd type doesn’t necessarily fit all.”

Read the full Vegas Inc. story here.

Thumbs up

Our business is complex; focused on delivering payment solutions to ten different segments within Gaming and Entertainment. We needed a PR firm that could handle that complexity, understand our business needs and represent us to the media in our target markets. The Firm has delivered on their promises. After more than four years of working together, we remain very pleased.

Joe FeldkampFormer VP, Strategic Market DevelopmentWorldpay Gaming