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Nerd Alert! Marketing to Niche Customer Groups

Our resident horror movie/pop culture nerd and senior vice president at The Firm Public Relations & Marketing, Jasen Woehrle, weighed in on things to keep in mind when marketing to “nerds” or niche groups of customers in a recent Vegas Inc. story.

“Nerds are definitely an influential consumer audience. The terms nerd and geek are acceptable now and a badge of honor for many, and reach a broad demographic. You can be a geek about anything from pop culture to classic cars, or movies/television shows to comic books. One nerd type doesn’t necessarily fit all.”

Read the full Vegas Inc. story here.

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Partnering with The Firm PR for the Motor Trend International Auto Show – Las Vegas has been great!! They are truly on the side of the client from concept to completion. From exploring and executing local partnerships, to coordinating on-air television appearances, they really go the extra mile to ensure that the word is effectively getting out to the key demographic markets that we target. We have been with The Firm PR for many years now, and I believe it is safe to say that there will be many more years in our partnership.

Derek WalshDirector, Event ExperienceMotor Trend International Auto Show - Las Vegas
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