Firm Shui (A Fancy Way We Say "Blog")

Nerd Alert! Marketing to Niche Customer Groups

Our resident horror movie/pop culture nerd and senior vice president at The Firm Public Relations & Marketing, Jasen Woehrle, weighed in on things to keep in mind when marketing to “nerds” or niche groups of customers in a recent Vegas Inc. story.

“Nerds are definitely an influential consumer audience. The terms nerd and geek are acceptable now and a badge of honor for many, and reach a broad demographic. You can be a geek about anything from pop culture to classic cars, or movies/television shows to comic books. One nerd type doesn’t necessarily fit all.”

Read the full Vegas Inc. story here.

Thumbs up

We have been working with The Firm for many years and they have certainly become part of our team. They provide more than just media relations and social media management – strategy is a key component of their work for us.

Cheryl Gowan, MA, APRVice President of MarketingThe LandWell Company, developer of Cadence
Services
About
Clients