Firm Shui (A Fancy Way We Say "Blog")

Spreading Positivity Among Not-So-Positive Times

Credit: @JeffScheid

Amid the COVID-19 pandemic, it’s easy to get bogged down in the bad news of the world. Your social media has run dry, as artsy photos of your friend’s dinner and your Aunt Sue’s vacation have all become a distant memory.

We know things are hard right now, but we’re here to help put a smile on your face. Let’s take a look at some recent client news that is sure to do the trick.

Senior meals, delivered

The COVID-19 pandemic has created unique challenges for hundreds of vulnerable seniors around the valley who are unable to leave their homes, especially to purchase essential items such as groceries and medications.

Catholic Charities’ Meals on Wheels program delivers a week’s worth of meals to homebound seniors. As a result of the pandemic, the demand has sharply increased, but Catholic Charities continues to serve the community while adhering to safety standards. Due to the surge of new clients, the nonprofit has also pulled in employees from other departments to assist.

Catholic Charities is working hard to get meals to those who need them most, and are happy to report they have not missed a single meal.

#VegasBorn heroes

Cancer isn’t stopping for a pandemic, and neither are the healthcare heroes working at Comprehensive Cancer Centers (Comprehensive) to provide patients with important treatment and consult during uncertain times.

Medical and administrative staff at Comprehensive recently received a special delivery of 600 meals from the Vegas Golden Knights and Vegas Golden Knights Foundation. The meals were delivered in reheatable containers and prepared by chefs from MacKenzie River inside City National Arena, our hometown hockey team’s practice arena.

Thank you to the healthcare workers around the valley, including so many at Comprehensive, working tirelessly to keep all of us safe and healthy. And, as always, Go Knights Go!

#GetCarded and take up a new (digital) hobby

If your stay-at-home hobby has gotten a little boring, we have a few new options for you. No, we won’t be baking bread.

The Las Vegas-Clark County Library District (LVCCLD) began offering library eCards amid the pandemic, allowing access to resources such as language classes and their digital library with eBooks, audio books and more. Additionally, you may have tykes roaming around in the background of your Zoom calls. With your library eCard, the little ones can practice math, writing and science while playing fun games.

Once the libraries reopen, folks are encouraged to visit their local branch and pick up a physical card. Maybe check out a great book while you’re at it!

Feeding the city, one car at a time

Food banks around the country have seen a large uptick in visitors amid the pandemic, but especially in our community. With the power of volunteers and generous neighbors, Three Square Food Bank has been able to continue to help those in need.

As the pandemic hit Southern Nevada, Three Square sprang into action with the COVID-19 Emergency Food Distribution Strategy, with drive-thru distribution sites around the valley. Hundreds line up daily for nutritious meals, while volunteers help with a bright smile.

CNN recently spoke with Three Square CEO Brian Burton to learn more about how the pandemic has affected our city. Pandemic or not, Three Square is working hard to feed everyone, one meal at a time.

Ready to share the good news together? Email us at newbusiness@thefirmpr.com or give us a ring at 702.739.9933 to get your good news on the right foot.

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I have worked with The Firm Public Relations & Marketing for more than 10 years and they are more than just business partners, they function like an extension of my marketing department. Their strategic expertise extends beyond traditional public relations initiatives. They produce tactical programs with dedication and proficiency that earn tangible results.

Lisa SantwerVice President, Marketing & CommunicationsComprehensive Cancer Centers