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PR Lingo: A Press Release vs. Media Advisory vs. Fact Sheet

When working with PR folk, you’re guaranteed to hear words like “press release,” “media advisory” and “fact sheet” a million times. Like all industry-specific lingo, buzzwords tend to blend into one another and become convoluted. Yet, while these terms might seem similar, they represent specific documents with unique roles and rules.

Sure, it’s easy to let the PR pros handle their industry jargon. However, both clients and firms benefit from a mutual understanding of how these mechanisms work. If everyone is on the same page, it becomes easier for both parties to sync their PR strategies.

Check out the graphic below to get a basic overview of each media outreach mechanism, along with their goals and formatting.

To learn how your company can optimize its outreach to generate media interest, contact The Firm Public Relations & Marketing today at newbusiness@thefirmpr.com or 702.739.9933.

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I know that I can always count on the team at The Firm for big-picture thinking, strategy and diligence. They are truly dedicated to the success of this organization and have been an integral part of our family since 2015. From media relations and training to social media and events, The Firm continues to deliver and there’s no agency I’d rather work with.

Bob ClevelandExecutive DirectorRebuilding Together Southern Nevada
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