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PR Lingo: A Press Release vs. Media Advisory vs. Fact Sheet

When working with PR folk, you’re guaranteed to hear words like “press release,” “media advisory” and “fact sheet” a million times. Like all industry-specific lingo, buzzwords tend to blend into one another and become convoluted. Yet, while these terms might seem similar, they represent specific documents with unique roles and rules.

Sure, it’s easy to let the PR pros handle their industry jargon. However, both clients and firms benefit from a mutual understanding of how these mechanisms work. If everyone is on the same page, it becomes easier for both parties to sync their PR strategies.

Check out the graphic below to get a basic overview of each media outreach mechanism, along with their goals and formatting.

To learn how your company can optimize its outreach to generate media interest, contact The Firm Public Relations & Marketing today at newbusiness@thefirmpr.com or 702.739.9933.

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The Firm has played an invaluable role as the NHBC established itself in 2020. As our board and limited staff moved toward the groundbreaking of our first project, The Firm team planned effortlessly with the NHBC and our partner, the UNLV School of Medicine to announce not only our organization but a project that will assist to buoy and progress academic medicine and health care in our community.

Maureen ShaferPresident and CEONevada Health and Bioscience Corporation (NHBC)