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PR Lingo: A Press Release vs. Media Advisory vs. Fact Sheet

When working with PR folk, you’re guaranteed to hear words like “press release,” “media advisory” and “fact sheet” a million times. Like all industry-specific lingo, buzzwords tend to blend into one another and become convoluted. Yet, while these terms might seem similar, they represent specific documents with unique roles and rules.

Sure, it’s easy to let the PR pros handle their industry jargon. However, both clients and firms benefit from a mutual understanding of how these mechanisms work. If everyone is on the same page, it becomes easier for both parties to sync their PR strategies.

Check out the graphic below to get a basic overview of each media outreach mechanism, along with their goals and formatting.

To learn how your company can optimize its outreach to generate media interest, contact The Firm Public Relations & Marketing today at newbusiness@thefirmpr.com or 702.739.9933.

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At Loving Hearts Adoption Services, we are a small close-knit team. In everything that we do, we work to ensure every matter is handled with the delicate care it deserves. Working with The Firm has allowed us to engage in a more organized and strategic effort to meet our goals. We know The Firm will always give us their full attention when addressing our agency’s needs. They have shown to really care and want to learn about the work we do, and they apply that information to the work and services they provide. The Firm staff are always friendly, professional, and hard working. They are 100 percent competent in what they do. We are grateful for them and their skill sets!

Alexandra HoopsDirector of Adoption ServicesLoving Hearts Adoption Services