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PR Lingo: A Press Release vs. Media Advisory vs. Fact Sheet

When working with PR folk, you’re guaranteed to hear words like “press release,” “media advisory” and “fact sheet” a million times. Like all industry-specific lingo, buzzwords tend to blend into one another and become convoluted. Yet, while these terms might seem similar, they represent specific documents with unique roles and rules.

Sure, it’s easy to let the PR pros handle their industry jargon. However, both clients and firms benefit from a mutual understanding of how these mechanisms work. If everyone is on the same page, it becomes easier for both parties to sync their PR strategies.

Check out the graphic below to get a basic overview of each media outreach mechanism, along with their goals and formatting.

To learn how your company can optimize its outreach to generate media interest, contact The Firm Public Relations & Marketing today at newbusiness@thefirmpr.com or 702.739.9933.

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I’ve had the opportunity to work with The Firm for more than a decade, and throughout that time, they have been an indispensable part of the Boyd Gaming PR team. Their guidance and counsel has been invaluable in helping Boyd Gaming and our local properties raise our profile in a highly competitive local media market. This is a creative team of outside-the-box thinkers that knows the Las Vegas media inside and out – and they are all genuinely great people to work with! I cannot recommend them highly enough.

David StrowVice President, Corporate CommunicationsBoyd Gaming Corporation
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