Firm Shui (A Fancy Way We Say "Blog")
Go Knights go! Go Firm go! Go Comprehensive Cancer Centers go!
The Firm, in conjunction with Comprehensive Cancer Centers (Comprehensive) recently earned a platinum 2019 Hermes Creative Award in the media response category. The award came as a result of strategic efforts related to Comprehensive’s Breast Cancer Awareness Month kick-off event in October 2018.
Touched by cancer personally, the Vegas Golden Knights’ alternative captain Pierre-Edouard Bellemare and his wife, Hannah, joined patients from Comprehensive for a unique head-shaving event at Toshiba Plaza, adjacent to T-Mobile Arena.
The event garnered widespread media coverage throughout Southern Nevada as well as stories by TMZ and ESPN, among several national outlets.
The Hermes Creative Awards is billed as being “one of the largest of its kind in the world,” attracting entries from Fortune 500 companies as well as globally renowned PR and advertising agencies.